Skills & Competencies for Marketing Assistant I

Marketing Assistant I job profile

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JOB SUMMARY for Marketing Assistant I

Coordinates and assists with the marketing activities of a product or business line.

JOB RESPONSIBILITIES for Marketing Assistant I

Uses simple marketing strategies and media (e.g., print, digital, customer events and trade shows) to launch and position products and services.

Marketing Assistant I SALARY RANGE

BASE 50%
$47,546
TOTAL 50%
$48,221
Job Level
A01
Job Code
SM15000267
Education/Degree
High School Diploma or Technical Certificate
Reports To
Supervisor or Manager

Marketing Assistant I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Assistant I skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Marketing Assistant I

1 Job Family Competencies – Advertising
Proficiency Level -1
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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2 Job Family Competencies – Brand Management
Proficiency Level -1
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Follows brand management techniques and procedures to increase value in brand perception.
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Level 2 Behaviors
(Light Experience)
Supports the development and execution of brand management guidelines.
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Level 3 Behaviors
(Moderate Experience)
Prepares detailed calendar for brand content planning and management.
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Level 4 Behaviors
(Extensive Experience)
Facilitates ongoing training to support and drive operations and brand culture.
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Level 5 Behaviors
(Mastery)
Establishes principles of brand management to create strong impression.
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3 Marketing Assistant I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Assistant I
Proficiency Level - 4
5 Competency for - Marketing Assistant I
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Marketing Assistant I

1 Core Competencies – Attention to Detail
Proficiency Level -2
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Lists best practices and tools to maintain high accuracy and thoroughness in the workplace.
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Level 2 Behaviors
(Light Experience)
Records all appointments on the calendar to easily track daily activities.
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Level 3 Behaviors
(Moderate Experience)
Sets up processes to ensure delivery of high-quality work.
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Level 4 Behaviors
(Extensive Experience)
Employs techniques for motivating personnel to meet or exceed accuracy goals.
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Level 5 Behaviors
(Mastery)
Leads the creation of tools for enhancing and assuring accuracy.
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2 Core Competencies – Initiative
Proficiency Level -2
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Identifies types of environments that motivate or de-motivate initiative.
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Level 2 Behaviors
(Light Experience)
Supports initiative to complete goals well before the deadline.
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Level 3 Behaviors
(Moderate Experience)
Takes the initiative at work to come up with new approaches.
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Level 4 Behaviors
(Extensive Experience)
Predicts contingencies in advance and assumes predictable risks.
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Level 5 Behaviors
(Mastery)
Seeks out opportunities and experiences that stretch own or team limitations.
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3 Marketing Assistant I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Assistant I
Proficiency Level - 4
5 Competency for - Marketing Assistant I
Proficiency Level - 5

Summary of Marketing Assistant I skills and competencies

There are 0 hard skills for Marketing Assistant I.
9 general skills for Marketing Assistant I, Advertising, Brand Management, Digital Marketing, etc.
7 soft skills for Marketing Assistant I, Attention to Detail, Initiative, Multitasking, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Assistant I, he or she needs to be proficient in Attention to Detail, be proficient in Initiative, and be proficient in Multitasking.

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